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Examples of Implementation in Sales

Nikon, which supplies its products worldwide, is working tirelessly to reduce the total environmental impact of its products and services through reuse and recycle of used products, paying strict attention to sales and distribution activities.

Sales of Refurbished Steppers for Reuse

Since the year ended March 2001, Nikon has got in operation of collecting used steppers discarded by customers, then reproducing, reconditioning and reselling them for new users, in Japan and overseas, with appropriate services supplied. This is an example of Nikon's willingness and capability to reuse its own products and we can accomplish both social contribution and customer satisfaction through this business. Therefore, Nikon has strongly enhanced it while continuously reinforcing its reuse system as one of important operations to secure stable income, unlike new product business with wide variation in sales results.
Thirty-three steppers were shipped in the period from the year ended March 2001 to the year ended March 2003 followed by 46 steppers in the year ended March 2004, and 59 steppers in the year ended March 2005. Although fewer steppers were shipped in the year ended March 2008 than in the previous year, the total volume of shipments had reached 207 units by the end of the year ended March 2007.
In order to increase the efficiency of the reconditioning and reconfiguring business, Nikon is making efforts to upgrade the tools and equipment, improve procedures, standardize workflow, increase efficiency, and put in place a framework for technical troubleshooting.

Sales volume of Nikon refurbished steppers

Sales volume of Nikon refurbished steppers
The popular NSR 2205i 12D was initially marketed in 1996.

The popular NSR 2205i 12D was initially marketed in 1996.

Recycling of Batteries

  1. In Japan
    Nikon and many other companies have engaged in cooperative efforts with JBRC* (Japan Battery Recycling Center) to collect and recycle rechargeable batteries for Nikon digital cameras and other products discarded by consumers.
  2. In Europe
    Our subsidiaries participate in recycling associations that collect and recycle used camera batteries according to local rules and regulations of each nation.
*
JBRC: an incorporated intermediate corporation (with limited liability) to promote recycling of compact rechargeable batteries based on the Act on the Promotion of Effective Utilization of Resources

Recycling of Used Nikon Products

Recycling mark in EU
Recycling
mark in EU

The WEEE Directive* issued by the EU guides nations to enact laws and regulations as well as establish used product collection/recycling systems. Accordingly, Nikon's European subsidiaries, led by that in the Netherlands, prepared to accommodate enforcement of such new laws and regulations for collection/recycling of digital cameras and other Nikon products in respective markets.
By the end of the year ended March 2007, Nikon established its collecting and recycling system in 20 countries in Europe including Netherlands, Germany, Sweden, U.K., France, Poland and Spain has participated in or registered with collection organizations in 5 nations including Italy and Lithuania since the year ended March 2008.

*
The WEEE Directive: the Directive on Waste Electrical and Electronic Equipment established by EU, requiring manufacturers to collect and recycle used products in many categories of electrical and electronic equipment after August 2005.



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