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Imaging Products Business

As of June 27, 2014

Overview

Main Products

Digital cameras, film cameras, interchangeable lenses, speedlights, accessories, software, sport optics

Consolidated Financial Results

Net Sales

Net Sales for the year ended March, 2014 were 685.4 billion Yen.

Operating Income

Operating Income for the year ended March, 2014 was 64.2 billion Yen.

Market Conditions and Business Trends

Conditions in the digital interchangeable lens-type camera market remain harsh, and the market is expected to shrink. However a moderate improvement is forecast in the latter half of the fiscal year ending March 2014. The market for compact digital cameras is also set to shrink, although the rate of shrinkage is expected to be relatively modest compared to last year.

Shipments of Digital Cameras

Shipment Units

Shipment Units in 2013 were 62.83 million units.

Shipment Amounts

Shipment Amounts in 2013 were 1,168.4 billion Yen.

  • Source: Camera & Imaging Products Association
  • *Shipment units=domestic shipment units+export units (member manufacturers only)
    Shipment amounts=domestic shipment amounts+export amounts (member manufacturers only)

Shipments of Digital Camera with Interchangeable Lens

Shipment Units

Shipment Units in 2013 were 17.13 million units.

Shipment Amounts

Shipment Amounts in 2013 were 678.2 billion Yen.

  • Source: Camera & Imaging Products Association
  • *Shipment units=domestic shipment units+export units (member manufacturers only)
    Shipment amounts=domestic shipment amounts+export amounts (member manufacturers only)

See Financial and Business Data for the Year ended March 31, 2014 (May 13, 2014)

Sales volume of Nikon Digital imaging products (Sales & Forecast)

  • Digital Camera with Interchangeable Lens
  • Interchangeable lenses
  • Compact DSC

Business Strategy

Strategic direction

Imaging Products Business
Launch innovative new products.
Introduce new marketing strategy.
Gain more depth and new exposure in emerging markets.
Cut costs from development all the way through sales.