Binoculars that transcend generations
Both Nikon's foundation and restoration eras were supported by binoculars
The first Nikon
From the foundation of Nippon Kogaku (now, Nikon Corporation), the main products marketed were binoculars. In particular, opera glasses and the Tenyu prism binoculars were core products from the times of Fujii Lens Manufacturing, and helped keep Nippon Kogaku profitable in its early stages.
In 1921, Ryuzo Fujii (a director of Nippon Kogaku) invited German engineers to Japan and started to developed new handheld binoculars named MIKRON. The MIKRON was the first binocular model completely developed, designed and manufactured by the company. They were also one of the first products made by Nippon Kogaku, and became especially popular as small high-performance binoculars for commercial use.
Developing many binoculars including the ORION in 1922 and Novar twilight handheld binoculars in 1923, binoculars were Nippon Kogaku's main commercial products.
Nikon has always been loved by its customers
The first products Nikon started manufacturing after World War II were binoculars. In December 1945, production of pre-war models began anew. The redesigned MIKRON was highly acclaimed and exports were also strong. Although there were twists and turns, binoculars had accounted for about a half of the sales of Nippon Kogaku for two and a half years from August of 1946, and after that, had maintained approx. 30% of total sales until photographic lenses and cameras started to receive a higher evaluation.
Binoculars were the motivating force that supported Nippon Kogaku two times, firstly when the company was established and then while it was converting to making commercial products after World War II.
Subsequently, Nikon expanded binocular lineups to meet various customers' needs. In 2017, Nikon released the WX 7x50 IF/WX 10x50 IF binoculars created with optical technologies accumulated over 100 years. These binoculars provide an outstandingly super-wide field of view and achieve incredible sharpness all the way to the periphery, placing them at the very pinnacle of Nikon binocular history.