Nikon Sales (Thailand) Co., Ltd. Established to Enhance Sales and Service in Thai Market

April 4, 2011

Nikon Corporation (Makoto Kimura, President) is pleased to announce the establishment of Nikon Sales (Thailand) Co., Ltd. This new sales and service subsidiary has been launched to fortify sales of imaging products, beginning with digital cameras, and to enhance after-sales service in Thailand. Operations commenced in this April 2011.

In recent years, Thailand has shown incredible economic growth, and it is one of the countries in the Southeast Asian market where continued growth is expected in the digital camera business. Up to now, our affiliate in Hong Kong, Nikon Hong Kong Ltd., has performed sales and service operations for the Thai market through Thai distributors. However, with expectations for rapid market expansion, Nikon has established this new sales subsidiary in order to expand operations in the Thai market.

Our primary goals in establishing this local affiliate are to strengthen and expand our presence in the Thai market and to improve customer service with a system integrating all aspects of our business in Thailand, from marketing to sales, customer support, and after-sales service. In addition, we believe that strategic marketing and effective advertising will lead to increased sales and greater permeation of the Nikon brand, further increasing Nikon's presence in Thailand.

Company Overview

Name Nikon Sales (Thailand) Co., Ltd.
Address 195 Empire Tower, River Wing East, South Sathorn Road, Yannawa Sub-district, Sathorn District, Bangkok 10120, Thailand
Capital THB100 million (approximately ¥260 million)
Representative Director Kenji Kumaki, Managing Director
No. of employees Approximately 30
Primary activities Import, sales and after-sales service of imaging products in Thailand
Start of operations April 2011
Annual sales target Approximately ¥5,000 million in the first fiscal year

The information is current as of the date of publication. It is subject to change without notice.