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The future of "oshikatsu" through imaging technology

Jul. 5, 2024

Recently, "oshikatsu," the Japanese term for enthusiastically supporting one's favorite idol, celebrity, or character, has become popular worldwide, especially among Generation Z. To further enrich people's daily lives, Nikon has developed a photo-sharing platform connecting fans who take photos of their favorites with those who enjoy viewing them.

WSJ Custom Content

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This is a tie-in campaign with The Wall Street Journal (WSJ), a respected economic newspaper with strong international influence published by Dow Jones & Company, Inc.
Introducing "Nikon's Opto-electronic Technologies and Precision Technologies Creating a Better Future". Find out more below.

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