Philosophy & Vision

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A new Nikon is moving
toward its next 100 years.

Ever since its establishment in 1917, Nikon has been focusing on light and expanding the possibilities of light as a pioneer of optical technologies to the world. To express our gratitude to all of our stakeholders who have faithfully supported our development in the past 100 years and help achieve a future full of hope, we will continue to strive to gain even deeper trustworthiness from our customers in the industrial, medical and scientific fields while delivering exhilarating experiences to our customers in the imaging field.

Nikon will create new values by applying our accumulated technologies to diverse fields. As society becomes smarter with the help of AI, advanced optical systems made possible only by Nikon will become indispensable as its eyes in a broad range of sectors, including transportation, industry and agriculture.

To provide guidelines for our move toward the future, we formulated a new vision this year and set forth to our staff members the mindsets we need in our bid to create new business fields.

“Unlock the future with the power of light.”
Nikon is taking important steps toward its next 100 years.

Kazuo Ushida
Representative Director

Our Philosophy

Trustworthiness and Creativity

Our corporate philosophy is “Trustworthiness and Creativity.” These are simple words, but they are not easily put into practice. These important words represent unchanging principles to which we will always be dedicated.

Our Vision

Unlock the future with the power of light

Unleashing the limitless possibilities of light.
Striving to brighten the human experience.
Focused, with purpose, on a better future for all.

Our Qualities of Mind


We show our passion for progress through
a wide range of interests to cultivate fresh ideas.


We warmly embrace diverse ideas
and delight in differences among people and cultures.

Inspirational Power

We share our ideas with infectious enthusiasm
to effect positive change in the world.

Medium Term Management Plan

Provides information on a restructuring plan announced on November 8, 2016.