Red Dot Award

The Red Dot Award: Products Design is one of the largest-class design awards in the world that selects products with excellent design within the previous two years, based on nine criteria including degree of innovation, functionality, ergonomics, ecology, and durability.



KeyMission 360

Best of the BestKeyMission 360

The KeyMission 360 is a genuine action camera that records seamless 360° video in 4K UHD format while realizing a compact body. Delivering superior waterproof, shockproof, freezeproof and dustproof performance, it is ideal for a wide range of outdoor and leisure activities such as skiing, skydiving and mountain climbing. Diverse experiences can be recorded in 360°. By using a supported head-mount display you can also enjoy a virtual reality world of action.

KeyMission 80

Product DesignKeyMission 80

The KeyMission 80 is a tough, wearable camera enabling quick shooting with one hand, great for situations where it is difficult to use a smart device. With its excellent waterproof, shockproof, freezeproof and dustproof performance, it is suitable for many different activities, whether up in the mountains or out on the ocean. Besides the main camera, a second camera is equipped for selfies. You can take memorable images of yourself within vast landscapes.


Product DesignMONARCH HG

MONARCH HG binoculars are the most advanced models in the history of MONARCH binoculars, which are Nikon's representative binoculars. While providing a wide field of view, the Field Flattener Lens System also assures a sharp and clear view all the way to the lens periphery. A high-quality multilayer coating is applied to all lenses and prisms. Dielectric high-reflective multilayer coating is applied to the roof prism. All of this combines to achieve a bright view with light transmittance of up to 92% or higher, plus natural color fidelity.


Product DesignPROSTAFF 3S

The PROSTAFF 3S models are compact and lightweight 42mm-objective-lens-diameter binoculars with superior portability (565g for 8x42, 575g for 10x42). They provide a wide apparent field of view (53.4° for 8x42, 62.9° for 10x42). High-reflectivity silver-alloy mirror coating is applied on the mirror surfaces of the prisms for brightness and clarity. Multilayer-coated lenses also ensure a brighter image. The long eye relief design delivers a clear field of view, even for eyeglass wearers.
  • *This product is not sold in Japan.


Product DesignCOOLSHOT 80i VR/COOLSHOT 80 VR

COOLSHOT 80i VR/80 VR Laser Rangefinders are the world's first Laser Rangefinders employing a VR (Vibration Reduction) function*. Reducing vibrations of the image in the viewfinder caused by hand movement stabilizes the subject and remarkably improves the ease of measuring. This realizes speedy measurement of smaller subjects, such as a flagstick, without stress.
  • *Among released Laser Rangefinders for golf, as of September 5, 2016. Researched by Nikon Vision.

Digital Imaging Solution Nivo-i

Product DesignDigital Imaging Solution Nivo-i

Nivo-i incorporates three image sensors — in a collimation camera, wide-angle camera and centripetal camera, as well as an accurate rangefinder and angle-measuring features. The onboard software simultaneously acquires images while measuring the distance, allowing location data to be embedded on the images. This helps scientific modeling of temporal changes for applications such as the geological study of landslides, or examining cracks on concrete bridges — contributing to increased efficiency for infrastructure inspections.



Nikon 1 J4

Product DesignNikon 1 J4

Nikon 1 J4 is an advanced camera with interchangeable lenses that features superior subject acquisition performance realizing high-speed continuous shooting at approx. 20 fps with AF, various shooting functions and Full HD movie recording function in a compact and lightweight body. The touch-screen monitor provides intuitive operation. Also, built-in Wi-Fi® that enables simple transfer and sharing of high-quality images, and versatile image editing functions are employed.

Nikon 1 S2

Product DesignNikon 1 S2

Nikon 1 S2 enables the capture of beautiful images with simple operation, and is recommended for first-time users of an interchangeable lens camera. Featuring a compact and minimal design, it is available in four bright colors including yellow. Lenses sold as a kit lens have the same color as the camera body. This color coordination achieves an integrated look despite the fact that it is an interchangeable lens camera.


Product DesignCOOLPIX S6900

A compact digital camera with which users can enjoy self-portraits, equipped with a camera stand and front shutter-release button in addition to a vari-angle LCD monitor that supports shooting from a variety of angles, whether low or high. The COOLPIX S6900 features a range of shooting and editing functions such as the Gesture Control function, which enables remote control using the palm of the hand, and Glamour mode which allows users to preview effects in the monitor during shooting.




Product DesignD4

The D4 is a Nikon flagship D-SLR providing beautiful, sharp image quality as well as offering superb high-speed continuous shooting, thanks to its 16.2 effective megapixels, Nikon FX-format CMOS sensor and the EXPEED 3 image-processing engine optimized for high-spec D-SLRs. Addressing the many demands of professional photographers including numerous requests based on on-site experiences, its features and performance have been improved to the fullest extent.

Nikon 1 V2

Product DesignNikon 1 V2

Providing 14.2 effective megapixels, Nikon 1 V2 employs a super-high-speed AF CMOS sensor that features high-speed AF, 73 focus areas in phase-detection AF and 135 focus areas in contrast-detect AF, as well as EXPEED 3A image-processing engine, realizing high image quality and high-speed operation. A wide range of functions are packed in a compact and lightweight body with a built-in electronic viewfinder (EVF) and flash.

Nikon 1 J3

Product DesignNikon 1 J3

Nikon 1 J3 is a compact, lightweight model offering high-speed continuous shooting at approx. 15 fps with AF or up to approx. 60 fps with fixed AF for full-resolution images. It uses a metal material on the front surface, presenting a refined exterior finish.

Nikon 1 S1

Product DesignNikon 1 S1

Nikon 1 S1 is the first model in the Nikon 1 S series recommended for those who are new to using an advanced camera with interchangeable lenses. It offers high-speed performance and a variety of functions that reliably capture precious moments common with Nikon 1 series cameras. It is also equipped with an easy-to-understand GUI for more intuitive operation.


Product DesignCOOLPIX S01

The width and height of the camera body is smaller than a standard business card. The weight is a mere approx. 96 g. The COOLPIX S01 realized an extremely compact size that fits in the palm of the hand. Special attention was also paid to the design of the camera and material used. It has a smooth form, regardless of the angle from which it is viewed, and is constructed of a durable yet thin stainless steel that also provides a beautiful finish. The COOLPIX S01 is also equipped with a touch panel display that enables intuitive operation easy enough for anyone to handle. This is a camera that everyone will enjoy using and keeping with them at all times.


Communication DesignD5200

The D5200 employs a unique, easy-to-understand graphic user interface that realizes intuitive operation. Its info screen employs visuals inspired by aperture diaphragms and film camera shutter dials, intended for first-time D-SLR users and those utilizing compact digital cameras to naturally learn more advanced camera operation.