HEROES Be brave
To the brave ones.
The athletes who set the bar high for human potential.
They refuse to accept defeat. They face their challengers and know that the greater the adversity,
the greater the challenge. And greater the accomplishment.
They know the game doesn't end at the finish line. For heroes can see beyond victory.
For Nikon, honoring sports and athletes around the world is another enduring expression of our active pursuit toward pushing the limits of technology and innovation. Through our evolving sports sponsorship programs, Nikon provides additional support services to professional photographers and other activities that help deliver all the live excitement of competition sports and their heroes.
Official Patron of The Open
Nikon has been supporting The Open since 1981. It is the world's oldest and most traditional golf tournament, as well as one of the world's major golfing events. For over 150 years, The Open has played host to some of the world's best players who set out to become the "Champion Golfer of the Year".
During the tournament, Nikon branding will be present and the Nikon logo will be prominently displayed. Furthermore the Official Photographers at the tournament will be equipped with Nikon cameras and lenses to record the event. For the professional photographers covering this event, Nikon Professional Services (NPS) will set up a service center to offer support and services, including equipment check and clean, minor repairs and the loan of equipment.
- The 149th Open
(Jul.11 to 18, 2021 at Royal St George's, England)
- The 150th Open
(Jul.10 to 17, 2022 at St Andrews, Scotland)
Official Partner of the Fédération Internationale de Natation (FINA)
Since 2007, Nikon has been an Official Partner of the Fédération Internationale de Natation (FINA), comprising over 200 member nations and regions, and has been supporting the FINA World Championships and the FINA World Swimming Championships (25m).
Japan Swimming Federation (JASF) National Team Official Sponsor
Since 2021, Nikon has been Japan Swimming Federation (JASF) National Team Official Sponsor and has been supporting tournaments hosted by the JASF.
NPS Service Depots
Nikon runs a Nikon Professional Services (NPS) service depot at events, offering support such as camera equipment inspection, cleaning, temporary repairs and loans to professional photographers. Nikon provides these services at various events such as the FINA World Championships and the Open.
Nikon has a booth where visitors can touch & try cameras and binoculars, take commemorative photos and buy Nikon products. Also, social media campaigns are developed worldwide and there are various activities including an online photo gallery with images of the athletes and event sites, presented in conjunction with FINA.