Digital Compact Camera Nikon COOLPIX S6500 / S2700
January 8, 2013
Two COOLPIX S-series models, the slim S6500 with Wi-Fi® compatibility and high-power zoom, and the stylish S2700 with extensive automatic shooting functions and easy operation
TOKYO - Nikon Corporation is pleased to announce the release of two new COOLPIX S-series models that incorporate advanced functions in a stylish design.
The S6500 is a wide-angle, high-power zoom model equipped with a backside illumination CMOS image sensor with an effective pixel count of 16.0-million pixels, a 12x optical zoom NIKKOR lens that covers a broad range of angles of view from the wide-angle 25 mm to 300 mm (both equivalent in 35-mm  format), all in a slim and stylish body. With Wi-Fi® compatibility, users can transfer high-quality still images captured and movies recorded with the camera to a smart device for direct upload to social networking sites. The new S6500 also features five new Glamour Retouch effects, including Brighten Faces, which brightens skin tones, and Whiten Teeth, which makes teeth appear whiter. In addition to expanding Nikon's latest proposal for new ways to enjoy connecting with digital cameras, the S6500 offers extensive features that allow users to further enjoy their photos after they have been taken.
The slim S2700 features not only a 6x optical zoom NIKKOR lens, whose wide-angle and zoom capabilities allow it to cover a wide variety of scenes, but also an extensive selection of automatic shooting functions including six types of Scene Auto Selector modes. The camera is also equipped with a wide variety of image editing functions such as Special Effects and Filter Effects, as well as advanced basic functions such as Motion Detection and Subject Tracking. The S2700 is a model that enables even first-time digital camera users to safely enjoy shooting and editing still images through simple operations. In addition, the S2700 has met the needs of users wanting a unique camera by offering Decorative Pink and Decorative Purple designs with flower motifs on the front surface of the body.
S6500 Primary Features
1. A 12x optical zoom NIKKOR lens that covers a broad range of angles of view from the wide-angle 25 mm to 300 mm (equivalent in 35-mm  format)
Equipped with a backside illumination CMOS image sensor with an effective pixel count of 16.0-million pixels and a high-performance, high-power zoom NIKKOR lens with lens-shift vibration reduction (VR) function, all in a stylish and slim body. The S6500 can easily be taken anywhere to enjoy capturing a wide variety of scenes, from wide-angle landscape shots to close-ups of people's expressions using the zoom or macro close-up shooting up to about 8 cm from the front of the lens.
2. Wi-Fi® compatibility to expand the enjoyment of connecting through easy communications with smart devices
With built-in Wi-Fi®, users can easily transfer images and movies to smart devices such as smartphones and tablets.* Users can share high-quality still images captured and movies recorded and saved using the S6500 with friends and family by easily uploading them to social networking sites. Users can also use smart devices to remotely shoot pictures, convenient for group photos. The date information data on smart devices can be linked with the camera.
- *The Wireless Mobile Utility app must first be installed on the smart device.
3. A total of eight Glamour Retouch effects, including five new effects
In addition to the previously available Glamour Retouch effects (Skin Softening, Small Face and Big Eyes), the following five effects are now also available. Brighten Faces, which lightens skin tones, Hide Eye Bags, which reduces the effects of bags and darkening under the eyes, Whiten Eyes makes the whites of eyes appear whiter, Whiten Teeth makes teeth appear whiter, and Redden Cheeks applies a blush effect to the cheeks for a lively cute look (orange, red, blue-pink and yellow-pink colors can be selected). With an extensive eight types of effects, users can adjust images to match their shooting intent and create memorable portraits that bring out the expressions of the subjects.
4. A wide variety of shooting functions for capturing decisive moments
The S6500 features Smile Timer with Continuous, where the camera captures up to five images continuously and saves them all, and BSS, which captures up to five images continuously and saves the one that best captured the smile. The camera also comes equipped with the superior basic performance of previous models, including Target Finding AF, where the camera will automatically focus on the most suitable subject just by pointing the camera at it, Scene Auto Selector, which automatically sets the optimal scene mode, and Face Priority AF that automatically detects and focuses on human faces. The S6500 features an extensive array of functions to ensure that the user will be able to capture definitive moments.
5. Recording of high-quality full-HD movies with stereo sound with the press of a button
Full-HD 1920 x 1080 / 30 fps movies with stereo sound and superior picture quality can be recorded with the simple press of a button on the back. The S6500 also features a function that allows for pausing movie recording. By saving multiple scenes recorded intermittently to eliminate unwanted portions as a single file, users can enjoy playing back one continuous movie. Users can also edit movies to trim selected scenes from the footage.
S2700 Primary Features
1. Equipped with a 6x optical NIKKOR lens for wide-angle to zoom shooting with a single lens, in a slim body
The S2700 features a 6x optical zoom NIKKOR lens for coverage of a broad range of angles of view from the wide-angle 26 mm to 156 mm (equivalent in 35-mm  format) in a stylish and slim body. This allows for shooting not only a variety of everyday scenes with simple operations, but also close-ups of people up to about 5 cm from the front of the lens.
2. Extensive automatic shooting features that enable simple shooting even by first-time users
The camera features the Scene Auto Selector mode where the camera automatically selects the optimal scene mode for the subject or scene. By simply pointing the camera at the desired object, the camera will determine the optimal scene out of the available six (Portrait, Night portrait, Landscape, Night landscape, Backlighting , Close-up), eliminating the hassle of changing settings and capturing beautiful images of a wide variety of subjects. This feature allows users to easily and assuredly take pictures, even if it is their first digital camera.
3. A wide variety of image editing functions to further enjoy captured images
Images with the desired color and tone adjustment can be captured with specification from the Special Effects menu prior to shooting, and in-camera editing for simple image adjustment and enhancement without using a computer is possible with Filter Effects.
4. Superior basic performance
With superior basic performance, users can take sharper images with less blur, without worrying about missing photo opportunities, using features such as Motion detection, which automatically increases shutter speeds by detecting camera shake and the movement and even the speed of the subject, and Target Finding AF that automatically selects and focuses on the AF area according to subject movement.
5. A wide range of color variations and a unique design
In addition to the five body colors of silver, black, red, purple and blue, there are also the Decorative Pink and Decorative Purple models that feature flower motifs on the front surface. Users can select from a total of seven variations to choose a model that fits their style.
- *Specifications, design, product name and supplied accessories may differ by country or area. Specifications and equipment are subject to change without any notice or obligation on the part of the manufacture.
The information is current as of the date of publication. It is subject to change without notice.