Four Nikon products receive the TIPA WORLD AWARDS 2018: the Nikon D850, Nikon D7500, COOLPIX W300, and AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED VR

April 26, 2018


TOKYO - Nikon Corporation (Nikon) is pleased to announce that four of its products are recipients of the prestigious TIPA WORLD AWARDS 2018 sponsored by the Technical Image Press Association (TIPA), a global authority in the photography and imaging industry.

The Nikon D850 digital SLR camera was selected for the BEST DSLR PROFESSIONAL award, the Nikon D7500 for the BEST APS-C DSLR EXPERT award, the COOLPIX W300 compact digital camera for the BEST RUGGED CAMERA award, and the AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED VR super-telephoto zoom lens with built-in 1.4x teleconverter for the BEST PROFESSIONAL LENS award.

The TIPA WORLD AWARDS 2018 cover photographic and imaging products released between April 1, 2017 and March 31, 2018 across a number of categories. Award winners are selected with voting by the editors of prestigious camera and imaging magazines from around the world.

For more information, see the TIPA WORLD AWARDS 2018 website.

Reasons the Nikon D850 was selected for the BEST DSLR PROFESSIONAL award (summary of TIPA comments)

Nikon D850

Fulfilling a Pro's Wish List

The Nikon D850 brings together all the elements that make it this year's choice for best pro DSLR. With its 45.7MP BSI CMOS sensor and EXPEED 5 processor, the D850 can capture up to 9 fps*1*2 (with optional MD-D18 battery pack and fast memory card) for 51 consecutive shots in 14-bit NEF format. The body employs rugged magnesium alloy and carbon fibre materials with dust and water-drop resistance, and provides battery life that can handle up to1840*3 shots at full resolution or 70 minutes*3*4 of video off a single charge.

Reasons the Nikon D7500 was selected for the BEST APS-C DSLR EXPERT award (summary of TIPA comments)


A Lightweight, Feature-Packed DSLR

Aimed squarely at photographers who want to take advantage of Nikon's full range of lenses and imaging expertise at a mid-range price, the DX-format, 20.9MP D7500 gives photographers a sense of control over its many parameters and imaging options that are well thought out and combine both pro and amateur features. The camera has very good low-light performance, excellent battery life, and a touchscreen, tiltable 3.2-inch LCD. ISO options range between 100-51200 with a top shutter speed of 1/8000 second with an 8-fps framing rate* at full resolution. There are numerous advanced options that allow photographers to fully explore a host of creative imaging opportunities.

Reasons the COOLPIX W300 was selected for the BEST RUGGED CAMERA award (summary of TIPA comments)


Tough and Ready

Active outdoor adventure photographers can bring the Nikon COOLPIX W300 along, knowing that it can handle whatever comes.
Waterproof to 100 ft (30 meters), freeze-proof to 14°F (-10°C), shock-proof and dust-proof, the W300 delivers 4K video and 16MP stills*1, as well as time-lapse movies. Imaging options are expanded with a 5X zoom (24-120mm equivalent*2) with vibration reduction while the 4K HD video features stereo sound, and all the action can be shared via Bluetooth and built-in WiFi. The W300 is a helpful traveling companion as well, with an onboard GPS, eCompass, altimeter, depth gauge, and even an atmospheric and water pressure gauge to boot.

Reasons the AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED VR was selected for the BEST PROFESSIONAL LENS award (summary of TIPA comments)

AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED VR

A Super Tele with Built-in Teleconverter

Imagine a lens with up to 4 stops*1 of vibration reduction, advanced dust and moisture sealing, and internal focusing, that also covers a focal length of up to 560mm (up to 840mm measured in 35mm film equivalent, on a DX- format) when using the built-in 1.4X teleconverter. Built for the sports, event, nature, and wildlife photographer, the integration of the teleconverter in the lens means that imaging excellence is optimized in terms of light transmission and edge quality. When combined with advanced Nikon cameras like the D850, outer areas of the frame can be used as cross-type sensors, further enhancing acquisition speed and quality.

  • *1Measured in accordance with CIPA standards.

The information is current as of the date of publication. It is subject to change without notice.