Nikon commenced "Reconstruction Supports through the Power of Photography" in full scale to support the long-term reconstruction of areas stricken by the Great East Japan Earthquake.

November 16, 2011

Nikon Corporation formulated the slogan "Reconstruction Supports through the Power of Photography" in a bid to contribute to reconstruction of areas affected by the Great East Japan Earthquake. One of the numerous activities is a project where junior high school students in the affected areas make photo books with pictures taken by them. Furthermore, Nikon has decided to open "Nikon Plaza Sendai" that serves as an operation base of our reconstruction support activities.

Description of reconstruction supports

1. Photo book project using pictures taken by junior high school students

Nikon will provide photography classes every year in collaboration with junior high schools in the disaster-stricken areas. Photo books will then be created with selected photographs taken by students and presented to them.
In this fiscal year, this project will be held at three junior high schools which Nikon donated digital cameras, and we are looking forward to expanding the scope of this project in the years to come.
Nikon plans to continue this photo book making activities as a long-term project in cooperation with the Recovery Assistance Media Team of NPO Visual Media Producers Association.

2. Opening of Nikon Plaza Sendai

Nikon will open this Plaza to exhibit photographs, receive cameras repair requests, and promote reconstruction support projects with NPO's and volunteer organizations.
Nikon employees also plan to use this Plaza as a base station for conducting volunteer programs, etc.

About Nikon Plaza Sendai

Address 29th floor, AER building, 3-1, Chuo 1-chome, Aoba-ku, Sendai, Miyagi, Japan.
Opening date In early March,2012
Opening hours 9:30-18:00
  • *Sunday, Holiday, The year end and new year will be closed
Phone number undecided
Description Photo gallery, community space (multi-purpose space), service center
Photo gallery: photo exhibitions
Community space: multi-purpose usages including seminars, reconstruction support activities, local cultural activities, etc.
Service center: receives repair requests and inquiries regarding product support and maintenance, etc.

Example of photo book project

We shall build "path to reconstruction"
Taken by Miki Ohtaki
Title: Empty path is path to reconstruction
  • *Photo is taken by the student from Toni Junior high school in Kamaishi, Iwate, Japan.

In addition to the projects above, Nikon plans to exhibit photographs that record the continuous progress of reconstruction in Nikon Salon, send caravans to cheer high school photography clubs in the affected areas, and contribute to CIPA Photo Aid Fund (*). Through these activities, Nikon hopes that the power of photography will encourage the disaster victims and become one of the driving forces toward recovery.

  • *CIPA Photo Aid Fund:
    This fund was established by Camera & Imaging Products Association (CIPA) and Nippon Foundation with the purpose of "Connecting the Past and Future through the Power of Photography and Imaging". The fund is intended to support groups such as non-profit organizations (NPO/NGO), volunteer organizations, schools, and local municipalities.

The information is current as of the date of publication. It is subject to change without notice.