Nikon D800 Digital-SLR Camera Wins the Camera GP2012 Camera of the Year and Readers Awards

May 15, 2012

TOKYO - Nikon Corporation is pleased to announce that its D800 digital-SLR camera is the recipient of the Camera GP2012 Camera of the Year and Readers Awards.

The Camera GP2012 Camera of the Year award is presented to the best still camera released on the Japanese market between April 1, 2011 and March 31, 2012.
This is the seventh time a Nikon camera has received a Camera Grand Prix "Camera of the Year award", the last being the Nikon D3, which won the award in 2008.
The recipient of this year's Readers Awards was selected through online voting by general users between March 20 and April 10, 2012. With the selection of the Nikon D800 this year, Nikon digital cameras have received the Readers Awards four times in the past five years, proving just how highly regarded the cameras are by a large number of users.

Since its release in March of this year, the D800 has been extremely well received. It was also the recipient of the TIPA Awards 2012 Best D-SLR Expert Award.

Primary reasons for Nikon D800 selection

Remarks from the Camera Grand Prix 2012 Executive Committee regarding Camera of the Year selection
"The Nikon D800 was selected as the Camera GP2012 Camera of the Year based on comprehensive evaluation of the camera as a whole. Equipped with a 36.3-million pixel image sensor, the Nikon D800 is capable of capturing images with superior resolution. The number and variety of its advanced functions enable recording of both photos and movies with better image quality than ever before. The D800 offers performance and functions equal to those of Nikon's flagship model at an affordable price. The extremely durable body also supports use under even the most severe photographic and environmental conditions."
A sample of comments from general users regarding Camera GP2012 Readers Awards selection
  • The D800 offers incredible resolution. It is an amazing camera that will stand out in camera history, just as the Nikon D3 did. A camera that offers image quality equal to that of medium-format digital cameras, yet can be taken out into the field is a dream come true! This is the first time in a long time that I can't wait to try a new camera.
  • The D800 is a sensational camera that completely does away with previous ideas of what constitutes superior image quality. It seems to offer performance that exceeds that of the most advanced professional cameras in a body commonly seen with consumer-class models for advanced amateur photographers.
  • Nikon's release of a model equipped with a full-size, 36-megapixel CMOS sensor at a price that advanced amateur photographers can afford seems to me to be a very significant event. Supporting the same interfaces used by the latest computers, including UHS-I compliant memory cards and SuperSpeed USB (USB 3.0), the D800 sets the standard for the future of digital-SLR cameras.

D800 primary features

  • Equipped with a new Nikon FX-format CMOS image sensor that boasts the world's highest* effective pixel count of 36.3-million pixels
    • *Among interchangeable lens digital SLR cameras equipped with image sensors conforming to the 35-mm film size as of February 7, 2012
  • Support for a broad range of sensitivities from ISO 100–6400. ISO sensitivity can be expanded down to the equivalent of ISO 50 (Lo 1) and up to the equivalent of ISO 25600 (Hi 2).
  • Equipped with the high-speed, multi-functional, high-performance EXPEED 3 image-processing engine
  • The Advanced Scene Recognition System utilizing the 91K-pixel RGB sensor enables face recognition with framing using the optical viewfinder
  • Multi-area mode Full-HD D-Movie allows users to choose the one of two frame formats, Nikon FX- and DX-based movie formats, best suited to their intent regarding final expression with movie recording
  • A dust- and water-resistant body made of a lightweight yet durable magnesium alloy and a high-precision shutter unit that has passed durability tests for approximately 200,000 cycles

The information is current as of the date of publication. It is subject to change without notice.